There’s no better time than now for the amazingly hypnotic “Hugo Boss Sailing” video by Lars Kubrick, made for the new Hugo Boss flagship store in London.
Lars Kubrick specializes in cinematography, motion graphics and computer animation. He’s the head of digital art production over at fluxusvisuals. Recently, Lars was commissioned by Schokolade Filmproduktion for the new Hugo Boss flagship store in London. The video was directed by Florian Rederer and art directed & animated by Andreas N. Fischer (take a closer look at their sailing montage that takes on fluid simulation). With background sounds by musician Clams Casino, this rendition is quite hypnotic in its multi-sensory appeal.
As for the resolution, it was close to 4k. And, by the way, the fluid and Ocean simulations were made with Blender3d.