To mark their store re-opening at Citadium, Paris, Pull & Bear contacted four international artists with a challenge – to unleash their creativity using the bodywork of four Volkswagen T1 vans as a canvas, similar to those decorating their new concept stores.
Martina Paukova: Born in Slovakia and based in London, Martina Paukova is an illustrator who works for a wide range of international magazines, agencies, museums, universities and other institutions. Her work is colourful and eye-catching with its slightly vintage-looking images and texts.
Kyle Platts: A generous output of graphic art creation has built English illustrator Kyle Platts’ complex, multifaceted career, with topics ranging from social criticism to sheer entertainment. His works have been published by renowned media such as Vice magazine or The New York Times. His transgressor and provocative style will hardly leave anyone indifferent.
Shoboshobo: Paris-born artist Shoboshobo works on a variety of fields within graphic design and has also entered the music world. His work has been exhibited in multiple countries. He has a strong link with Japan, a nation he often travels to. His main style features are the lack of colour and a personal universe of half disturbing, half tender figures which he depicts with a pop touch.
Michela Picchi: Michela Picchi, an Italian cross-disciplinary artist, has chosen Berlin as her headquarters. From her German base, she produces creative ideas for magazines and brands belonging to multiple sectors – always with her own very personal approach, which draws inspiration from collage and psychedelia and adds a sophisticated twist.
About Pull & Bear: The brand was founded in 1991 with a clear international vocation and the intention to sell clothes to young people committed to their environment who live in the community and interact together. Young people who choose to dress casually, rejecting stereotypes and wanting to feel comfortable in their clothes. As part of the Inditex Group (Zara, Pull&Bear, Massimo Dutti, Bershka, Stradivarius, Oysho, Zara Home and Uterqüe), one of the world’s largest fashion groups, Pull&Bear has a network of 900 stores in 70 different markets.