Mama Skin by GBH

Mama Skin by GBH 2

Mama Skin is a brand new range of bathroom goodies, designed by  GBH that can be found at Mama Shelter Hotels.

“As creators of the Mama brand identity, we knew that the design should be super-stylish while reflecting the premium quality of the product. The start point was to work with absolution and mama to select the perfect 100ml bottle – an all-white cylinder with a velvety touch”, says GBH, “Simple and elegant”.

From there we concocted a series of Mama sayings that that cheekily communicate the organic quality and multi-use of the contents, with phrases like “Mama loves you from top to bottom” (multiple messages also mean that regular guests are treated to a different message every time they check-in and that the bottles become highly collectible!)”.

Meanwhile, the graphics take the form of boldly striking labels, printed in gloss black to lift off the matte white background, while all other details are as good as hidden on the reverse, making the bottle as simple and desirable as possible. Need to know more to go get them asap? Nope, we didn’t think you would.


Remember:  GBH are a multi-award winning design and advertising agency, based in London, solving communication problems within brand identity, literature, retail, environments and online.

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