The Nike Air Max Premium Tape Collection

Nike Air Max Premium Tape Collection 3

A coveted runner gets a modern treatment. Yes. 2013 sees Nike release the Nike Air Max 97 Premium Tape for the first time as part of the Air Max Tape collection, featuring the camouflage colourway with a black nubuck mudguard. As well as the Air Max 90 and the Air Max 95.

Usually composed of some early Air Max silhouettes like the Air Max 1, 90, and 95, the Premium Tape collection appears to have a new member. Though the Air Max 97 isn’t new to anyone, it has since been left out the aforementioned grouping until now.

Nike Sportswear is bringing the “Tape” styling back out, using it to remix three classic running silhouettes on the new Nike Air Max Premium Tape Camo Pack. Each shoe — the Air Max 90, Air Classic BW and Air Max 95 — utilizes Hyperfuse construction alongside black suede overlays, with the titular “tape” covering many of the would-be seams. To take the theme pack a bit further, all three also sport black-based camouflage, accomplishing a look that’s simultaneously subdued yet intricately detailed.

All in all, for all the sneaker fanatics out there who have been patiently waiting for the inclusion of the Air Max 97 into the PRM Tape family, the wait is over. gentlemen, start your orders. Now. Collector’s alert.

 

Remembering:

Tinker Hatfield is the designer of many of Nike’s most popular and innovative athletic shoe designs, including the Air Jordan III through Air Jordan XV, the twentieth anniversary Air Jordan XX, the final numbered Air Jordan, the XXIII, the 2010 (XXV), but is also Design Father of the Nike Air Trainer. Hatfield now oversees Nike’s “Innovation Kitchen”. He is Nike’s Vice President for Design and Special Projects. But most importantly, back in 1987, Tinker Hatfield designed the Air Max 1 Running Shoe and the Infrared Air Max 90 shoe, first released in 1990. 

 

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