Berluti brand, famous shoemaker from LVMH luxe group, choose to make its new campaign around bicycles. Known for quality and elegance of its products, Berluti has chosen Victoire Cycles to make a unique bicycle model, according to the brand image.
This porteur style inspired model, was handcrafted in our workshop of Clermont-Ferrand, France. The frame is in fillet-brazed steel and have a black varnish finish. The fork and the luggage-rack were custom made by us too. The other parts are in alloy, like the Victoire S-42 stem. At least, the bike received a handcrafted wheelset made with Victoire HFT hubs, Made in France from solid alloy round, laced on Ghisallo wooden rims.
The result is a bicycle mixing authenticity and modernity, like Berluti products. And, by the way, the brand has created for the occasion a set of specific accessories: a frame clutch bag, a sling basket and toe straps. A pair of shoes was created too to be used with the bike.
You can find this urban bike model Made in France in Berluti shops around the world, in Paris, New York, London and Tokyo. Cities where it’s good to ride a bike.
Do note that the bicycle is now available. Price upon request.
Remember: Victoire Cycles is a french brand from bicycle industry based in Clermont-Ferrand, France and was created in january 2011 by a group of friends from different cycling horizon, who like bikes and mechanics. They manufacture tailor-made frame infillet-brazed steel or stainless steel and bike components machined in aluminium, totally made in France. These products are made for the different cycling disciplines: fixed gear, urban bicycle, road bike, randonneuse, mountain bike, fat bike.