Brandversations is an interesting project by Romania-based graphic designer Stefan Asafti. He has very intelligently switched the logos and slogans of the brands amongst themselves, ironically representing their rivalry.
“It is surprising how logos can influence other logos. The truth is that each pair of rivals has something in common, that something which has helped them to build one identity upon the other, this way becoming the biggest brand,” says Stefan Asafti.
Brands fighting against each other in a never ending boxing match to win your heart: this project mostly approaches the visual “conversations” between the company logos and the ways that they influence each other, hence the name of the project, Brandversations. It is a parallel between the modern and the old, some of the slogans dating back to the 40s and 50s.
About Stefan Asafti: He is a photographer and a self-taught designer with professional experience in web design for more than 7 years. His design concepts are characterized mostly through honesty. With all his work he’s focusing on the human being and its feelings. He’s always searching for uniqueness and sincerity in everything he creates – from a very commercial work to an artistic project. He loves to have a background story for every image; nothing can come out in front of the viewer without a reason and a solid idea/concept. His work was featured on various websites like, Abduzeedo, Behance, Branding Served, Trois Couleurs, Logo Design Love, Awwwards and many others.