Housing just two guests and a mixologist, The World’s Most Intimate Martini Bar, the Grey Goose Camionnette, designed by branding strategists over at Ragged Edge, offers guests a uniquely personal Grey Goose Martini experience.
The luxuriously appointed bar is hidden inside a beautifully restored camionnette (delivery van), designed to tell the brand’s intrinsic story in an unusually engaging way. Only a select few influencers are invited inside, where they receive a private cocktail consultation culminating in a martini bespoke to their taste.
The camionnette was the focal point of a scalable, integrated campaign where Ragged Edge delivered events and activation in the on and off trade, and was supported by a PR and digital campaign. It was launched in Edinburgh before being rolled out across key cities in the UK and globally.
“We painstakingly restored a Citroën van to create a fully functioning luxury bar. The outside told the brand’s intrinsic story through a window showcasing bread made from the same superior wheat used to create Grey Goose vodka. A peephole on the reverse enabled the curious to get a tantalising glimpse of the beautiful martini bar inside“, the Ragged Edge representative said.
The camionnette was launched in Edinburgh as part of a two week integrated campaign. Guests could apply online to visit the camionnette which was parked on Multree’s Walk, the city’s most luxurious shopping street.