Take Away Coffee Cups by Backbone Branding for Gawatt Coffee Shop

Take Away Coffee Cups by Backbone Branding for Gawatt Coffee Shop 2

Take Away Coffee Cups let you customise the face and mood on your very own cup simply by moving the cup sleeve. A fun way to express your emotions, while taking in your favorite beverage from Gawatt Coffee Shop. Designed by Armenian Backbone Branding, the cleaver use of printing, makes the consumer interact with their cup and is a perfect re-useable cup that you can use over and over.

Above the main identity of the Gawatt take-out coffee-shop, we had a task of creating a limited series of souvenir cups. So here is the main identity and the limited series of souvenir cups “Gawatt Emotions”. Customize the faces by your mood or let them lead your emotions! We came up with this idea of cups with altering emotions. Customers can change the face expression of their cup personage by turning the exterior sleeve”, say the designers at Yerevan-based Backbone Branding.

What really matters to us is that the process we engage our clients in inspires transformation in our client’s brands and in the markets in which they compete.  We aren’t aiming to create work that makes us feel good, rather work that rocks the status quo within companies and entire market segments“.


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